Immerse yourself in the magical world of the Scout Elves...

... and bring the magic of the holidays into your home! Discover the diverse selection of products that bring your Scout Elf's unique story to life.

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Discover a Christmas tradition

The Elf on the Shelf® is a Scout Elf from the North Pole who helps Santa manage the lists of good and naughty children. After being adopted and named, the Scout Elf receives their Christmas magic and flies to the North Pole each night to report. In the morning, they return and sit in a new location to observe the their new family.

This is how you bring Christmas magic into your home:

  • CHOOSE

    Choose a Scout Elf that suits you best.

  • READ THE BOOK

    Read the book about Christmas with your Scout Elf.

  • GIVE A NAME

    Give your Scout Elf a suitable name.
Adopt now!

The Elf on the Shelf®

A Magical Adventure awaits

Adopt one of Santa's helpers and experience a magical Christmas with your very own Scout Elf. Choose from a variety of Elfs and Accessories to create unforgettable moments full of joy and magic!

Discover the Box Sets

Claus Couture® & MagiFreez™

Always stylishly dressed

Let your Scout Elf's personality shine! Discover the fashionable styles of the Claus Couture Collection® and the innovative MagiFreez® outfits for your Scout Elf. With these unique items of clothing, your Scout Elf will be the star of every festive decoration!

To the Outfits & Accessories

Elf Pets®

Sweet and loyal companions

These loyal Elf Pets® are perfect for cuddling and loving - and a direct connection to Santa Claus! The included book with beautiful illustrations tells a story full of Christmas magic in a magical way.

To the Elf Pets®

Plushee Pals®

Cuddle time with Plushee Elfs

Give your Plushee Pals® Scout Elf a big hug! These elves, available in a range of sizes, are cuddly plush versions of the real Scout Elfs. With Plushee Pals®, there are cuddly moments all year round!

To the Plushee Pals®

Ready for some elf-tastic facts?

Scout Elves can’t talk

But they listen attentively: to all your dreams, all your adventures and even every quiet whisper.

Scout Elves move at night

When you give your elf a name , you breathe magic into him, allowing him to fly back to the North Pole every night and land in the most amazing places the next morning to surprise you!

Scout Elves have favorite places

If your Scout Elf is still sitting in the same spot the next day, it could be a favorite spot . It probably has a good view!

Scout elves must not be touched

Scout elves lose their magic when they are touched. Did you accidentally touch your elf? Don't worry. There are 3 ways to restore their magic:

  1. Write a letter to Santa or your Scout Elf to say "Sorry!"
  2. Sprinkle some cinnamon near your elf. Cinnamon is like a source of vitamins for elves and helps them recover quickly.
  3. Scout Elves love Christmas carols . Try singing one with your family.